Marketing & Communications Proposal
SerbellasBoutique Hotel
Prepared by
Workshop PR & Marketing
Paphos, Cyprus / 2026
Scroll ↓We build brands people notice, remember and choose.
Workshop is an integrated PR & Marketing Agency in Cyprus, bringing strategy, creative, content, digital, PR and media under one roof.
For Serbellas, our role goes beyond managing social media. We provide one clear marketing direction across the brand’s key communication touchpoints.
Strategy
Creative
Social
Digital
PR
Serbellas.The next phase.
Serbellas has already established its first presence in the market and taken its first steps across social media and influencer marketing.
The next phase is about bringing these efforts under one clear marketing direction, strengthening the brand and building a consistent presence across its key communication channels.
Four platforms. One voice.
Monthly management includes
- 01Social media strategy and ongoing direction
- 02Monthly content calendar provided in advance for approval
- 03Copywriting
- 04Graphic design
- 05Content adaptation across selected platforms
- 06Publishing and scheduling
- 07Monthly performance reporting
- 08Monthly meeting
- 09Dedicated account management
Monthly deliverables
Not included
Community management, including replies to comments, direct messages, reviews and guest enquiries, is not included.
Not simply showing the hotel.Showing how Serbellas feels.
Content production session
€1,500 + VAT
Up to 4 hours of professional photography and videography.
The session includes
- 01Professional photography and videography
- 02Photography of agreed hotel areas, venues, food, people and experiences
- 03Selection and professional editing of final photographs
- 04Delivery of final high-resolution edited photographs
- 05Delivery of raw video footage
Video editing
€100 + VAT / Reel
Up to 30 seconds. Edited videos and Reels are not included in the production session.
Meta Ads Management
Instagram / Facebook15% of monthly media spend
Minimum management fee €250 + VAT / month
- 01Strategy
- 02Campaign setup
- 03Targeting
- 04Optimisation
- 05Reporting
Google Ads Management
Search / PMax€480 + VAT / month
- 01Campaign setup
- 02Keyword strategy
- 03Optimisation
- 04Reporting
Visibility beyondSerbellas’ own channels.
Included in the monthly retainer
- 01Recommendations of relevant media, influencers and creators
- 02Identification of suitable collaboration opportunities
- 03PR concepts and opportunities
Workshop management fee
20% of the influencer or creator fee
Covers communication, negotiation, briefing, coordination, content follow-up and approval management.
Before content comes direction.
Serbellas Marketing & Communication Strategy
Before developing the next phase of communication, we recommend establishing one clear strategic direction for Serbellas.
The strategy will align the hotel’s positioning, audiences, content, digital activity, PR and influencer direction under one plan.
- 01Brand and communication review
- 02Current marketing activity review
- 03Audience definition
- 04Brand positioning and communication direction
- 05Key marketing priorities
- 06Social media direction
- 07Content pillars
- 08Digital advertising direction
- 09PR and influencer direction
- 1012-month high-level marketing roadmap
The investment.
Strategy
Ongoing partnership
Performance marketing
Content production
Influencer & creator management
Optional brand project
The SerbellasMagazine
An annual editorial publication by Serbellas.
More than a hotel magazine.
Rather than creating a traditional hotel brochure, we propose an editorial publication built around Serbellas, its people, Paphos, gastronomy, culture and contemporary Cyprus.
A publication designed to be read, kept and associated with the Serbellas experience.
- 01
Meet the People
A portrait of an interesting member of the Serbellas team.
- 02
A Serbellas Love Story
A real wedding, proposal or couple connected to the hotel.
- 03
The Art of Bread
From flour to table, if Serbellas produces its own bread.
- 04
From the Kitchen
A chef, signature dish or ingredient story.
- 05
24 Hours at Serbellas
A curated Serbellas experience from morning until night.
- 06
Paphos Through Local Eyes
Paphos recommendations through interesting local personalities.
- 07
The Cyprus Agenda
A curated selection of cultural events, exhibitions and experiences.
- 08
The Makers
Cypriot artists, winemakers, designers, producers and craftspeople.
And other original stories developed around Serbellas, its people, Paphos and contemporary Cyprus.
These are indicative examples rather than the final editorial plan.
An editorial asset with commercial potential.
Selected brands whose positioning and audience align with Serbellas could participate through advertising and carefully selected commercial partnerships. Workshop will develop the advertising formats and advertising rate card.
With the right commercial structure, advertising revenue could contribute significantly towards the magazine’s production and printing costs.
Potential categories
Editorial
- 01Editorial concept and direction
- 02Editorial plan and table of contents
- 03Topic research
- 04Interviews
- 05Content development and copywriting
- 06Approximately 60 to 70 pages of editorial content
- 07Editing and proofreading
Design & Production
- 01Magazine visual direction
- 02Design and layout of approximately 80 to 90 pages plus covers
- 03Cover concept
- 04Image editing
- 05Advertising layouts
- 06Advertising rate card
- 07Pre-press preparation
- 08Print-ready files
- 09Digital magazine version
Includes
Editorial Direction · Content Development · Copywriting · Editing · Design · Production
Advertisement design
Print-ready advertisement supplied by advertiser: placement includedAdvertisement designed by Workshop: €175 + VAT / advertisement
The next chapterof Serbellas.
One strategy.One direction.One consistent brand experience.
Workshop
PR & Marketing
